2) what is involved in a marketing campaign
An advertising campaign is a series of advertisement messages thats share a single idea and theme. Advertising campaigns appear in different media across a specific time frame.
- Publicity stunt
- Celebrity endorsement
- Event
This was a marketing campaign for Lynx's new deodorant 'Peace'. for the campaign, they invested £9million in placing peace signs in and around the UK, promoting the name of the new product. The advertising company they used was UniLever, a British-Dutch consumer goods company.
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